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The fight between whale and elephant, or How we made a new corporate website

Anastasia Rezhepp Head of Design Studio Anastasia Rezhepp leads the dynamic DataArt Design Studio team of UX/UI designers, experts and researchers, as well as 3D-artists and webmasters, coordinating the resources, establishing the processes and working on both internal and external PR of UX services. Anastasia joined DataArt in 2006 as a Senior Designer, becoming Head of Design Studio in 2014. Prior to joining DataArt, she was a designer and art director and taught web-design. Anastasia spent a year at Bauhaus Kolleg in Germany. Anastasia has a vast hand-on experience in design, which helps her to be on the same page with both designers and clients. She is a frequent speaker at various UX conferences and is fond of writing about design.

What is it about? Once upon a time DataArt had a corporate website. Years passed, and there were two websites. Time goes by, and we need to unite them. And to adjust the branding. And to set up new KPI’s. And to fulfill them. That was a lot to do. But the team made an effort. And now DataArt has a different website, which we enjoy.

Highlights:

  1. How to agree on something in a flat structure?
  2. How to unite two completely different websites for different audiences?
  3. How to work on accessibility and not to lose a nice look and feel?
  4. How to check your ideas, if you cannot collect real feedback?
  5. How to put everything in one place and re-use it?
  6. Bonus: illustrations for the website, and how we failed, but then regained.